Assessments of practically all the current and emerging energy storage technologies have been conducted for applications and initiatives ranging from dispersed telecom sites to electric transmission system stabilization. Particular attention has been paid to the role of energy storage in power quality systems where it has been found to be an effective means of assuring highly reliable, continuous premium power to critical loads. Such support has included the development and implementation of a strategic alliance between a major utility and an industrial developer/vendor of an advanced ultracapacitor. Applications of the technology in markets important to the utility's core business were identified and screened for technical compatibility and economic potential. Market size, growth potential, major competitors, and penetration issues were characterized for leading candidate applications. Multiple demonstration projects were developed and deployed to gain field experience and feedback to the product development process. Further market and project development support continues for a leading advanced battery developer/vendor based in Japan for introducing their utility-scale battery product to North American and European markets. Application screening assessments have identified the potential of the battery to deliver sustained high power for short durations, appropriate for power quality and prompt spinning reserve applications, particularly when combined with peak shaving and/or other ancillary services. Such combined application assessments have been conducted to determine the highest value market entry targets and the respective competition-based break-even prices, based on lifecycle cost analyses. A strategic demonstration project has been deployed and multiple follow-on projects are underway or in development with select host utilities, end-users and power electronics suppliers. Our support enables the client to make more informed decisions on 1) strategies for international teaming/alliances, 2) adapting products to U.S. and European market needs, and 3) the timing of manufacturing plant expansions.